As people are becoming less open to traditional advertising brands increasingly look into branded content for their communication.
Music is one of the key content domains that brands consider as music is important to people of all ages, impacts people and has enormous reach in the media that matter most today.
However, the music industry can be complex as brands deal with multiple stakeholders: artists, managers, labels, publishers and bookers
WHAT WE DO
Create & Connect
We develop creative concepts and formats based upon audience understanding and insights that come from data and easy to understand strategies.
We independently connect brands and marketeers to music industry parties for financial dealmaking and creative collaborations. We select producers and production companies for execution, based on project needs.
Distribute & Learn
We plan for distribution of content in organic and native, paid media and optimise our content based on data and insights from analytics.
We work for brands, creative agencies, PR companies, influencer agencies, media publishers, media platforms and media agencies.
We collaborate with an international network of both major- and independent artists and music labels, DJs, publishers, artist managers, bookings agencies, sound systems and sync specialists.